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True respect implies certain obligations, of which one is Knowledge : to truly know the animal and understand its specific physiological and nutritional requirements, and, in consequence, guarantee it a "tailor made" food in line with its real nutritional needs.

Royal Canin's philosophy is therefore deliberately non-anthropomorphic.

In the field of canine and feline nutrition, some manufacturers put the owners first and use them as the basis of all innovation. At Royal Canin, we put the dog and the cat at the heart of our research process : this is a radically different approach.

Respect the Animal: The Animal before the owner.

1. No Consumer Surveys; only Animal Studies.

2. Improve our Knowledge permanently.

3. Offer products with precise nutritional scientifically proven answers.

4. Reject anthropomorphism. (nutrients versus ingredients)

5. Only prescribers and specialized distribution outlets can bring the "technical" message to the consumer.