The fundamental belief of the Royal Canin organization is “Knowledge and Respect”, this statement symbolizes the constant improvement of knowledge of the Brands only real clients: Dogs and Cats and serving their precise nutritional needs.

Knowledge

Royal Canin knowledge of animals is enriched everyday by the work carried out by the Group’s R&D Centre, through partnerships with Veterinary schools and Universities and the invaluable and irreplaceable expertise of veterinarians and breeders worldwide.

Respect

Respect dictates the core company values; respect for the animal is at the heart of every action and decision taken by Royal Canin. True respect implies certain obligations, to understand the specific physiological and nutritional requirements, and, in consequence, guarantee animals a 'tailor made' food in line with real nutritional needs.

Royal Canin’s constant aim is to launch foods which provide the most precise nutritional solutions possible, based exclusively on research and scientific solutions possible. Royal Canin totally rejects all anthropomorphic approaches.

In the field of canine and feline nutrition, some manufacturers put the owners first and use them as the basis of marketing and innovation. At Royal Canin, we put the dog and the cat at the heart of our research process: this is a radically different approach.

Respect the Animal: The Animal before the owner

1. No Consumer Surveys; only data collected from non invasive animal studies.
2. Improve our Knowledge constantly.
3. Offer products with precise nutritional scientifically proved answers.
4. Reject anthropomorphism (Nutrients versus ingredients).
5. Only prescribers and specialised distribution outlets can give the professional and expert advice to the consumer.